Here's the question:
What is Bob's sausage company's USP likely to be with their new range of sausages? Explain how they could use this to get more people to buy their product?
Please explain this question to me in the simplest form as i don't understand what it is tryint to ask me about.
I'm not asking you for the answer to this question.
Thanks
Find USP which is the new range of sausage only available to Bobs company.
More people would have to buy the product from Bobs company.
Hope this helps!!!
Bobs sausage company+new types of sausages=Companies USP?
How can they use the companies USP to get people to buy more sausages from them.
The term unique is an absolute - the reality is that it is quite difficult to be truly unique - but Bob needs to be sufficiently different from the mainstream to give his customers a reason to choose him.
The Unique Selling Proposition (also Unique Selling Point) is the marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brand. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns.
Hopefully knowing the definition of USP will help you answer the question.
Good luck!
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