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Chinese Restaurants in US

Wednesday Jan 7, 2009
  • I am looking for any and all information regarding the total number of and the average dollar volume, the % of delivery orders vs. eat in vs. take-out of the average chinese restaurant in the US. Also, how it relates to number of times eaten per month vs. Italian, Mexican or other sit down full service restaurants. Any info from the Restaurant industry on Chinese Restaurants would probably be helpful.


  • Hi rick1, Everything you've asked for should be here. First a couple of explanations – As you probably already know, most current industry reports are available for purchase. The research firms release just enough information for free to get you interested, but you do have to pay the money for the whole package. What I have found however is that many companies and press agencies that do buy the reports also leak little bits of information. So, once you have the report title, you can search for it and find more than the research firm originally released. The other ramification of this is that there is much more detailed data available for prior years as opposed to current. So some of what I've given you is from the late 1990's because that's what's out there free now. One report that is probably worth your while to purchase, and is not all that expensive is The National Restaurant Association - Ethnic Cuisines II report. A survey of 1,230 U.S. consumers of ethnic foods in May 1999 to study comparisons in awareness and usage of various ethnic cuisines. To purchase Ethnic Cuisines II, call (800) 482-9122. The cost is $44.95 for Association members and $89.95 for nonmembers. The other report that has good data is the 2003 Restaurant Industry Forecast which you can preorder for $49.95 here: 2003 Restaurant Industry Forecast – Order page https://www.restaurant.org/store/preorder.cfm?DID=12 Finally, one thing the industry does not seem to do is differentiate WHAT people are buying when they buy takeout. It appears that Chinese takeout is always lumped together with traditional fast foods. I've not found any research that breaks the takeout into, say, burgers, subs, Chinese, pizza, etc. So all of the takeout information I've cited is conglomerate data. If I had to sum up the overall trend based on everything I've read today, I would say that Chinese restaurants have become so commonplace in American society, that we almost don't even think of them as "ethnic" any more. American's growing acceptance of less-traditional foods combined with the trend towards takeout has contributed to a steady growth in the number of Chinese restaurants and the total revenue taken by them. =========================================== NUMBERS =========================================== Ethnic Eateries in the United States, 1995 Type of Cuisine Establishments Sales* ------------------------------------------------------ Italian 18,351 $8.9 Mexican 20,924 11.0 Chinese 22,650 5.3 Other Ethnic 15,815 5.2 ------------------------------------------------------- TOTAL 77,740 $30.5** ------------------------------------------------------- *In billions of dollars ** May not sum to total due to rounding. Source: National Restaurant Association "The 1994 Consumer Reports on Eating Share Trends showed more than 50 percent of the business in higher-check restaurants—particularly Italian, Asian, or varied menu—came from more affluent households." The restaurant industry is primarily divided into two segments, Full-Service and Quick-Service (also known as Limited-Service) restaurants. Full-Service restaurants primarily are dine-in, table-service establishments. This includes both fine-dining and casual-dining restaurants. Quick-Service restaurants are fast-food businesses. --------------------------------------------------------------- % of each Type of U.S. Eating Places, 1997 Limited-Service Restaurants 40% Full-Service Restaurants 45% Special Food Services 6% Other Limited- Service Eating Places* 9% --------------------------------------------------------------- % of U.S. Foodservice Sales, 1997 Limited-Service Restaurants 40% Full-Service Restaurants 47% Special Food Services 8% Other Limited- Service Eating Places* 5% --------------------------------------------------------------- Projections for 2000 Full-Service sales - $128.1 billion Quick-Service restaurants $114.7 billion. All other segments will total $ 34.0 billion. --------------------------------------------------------------- All of the above from: RESTAURANT INDUSTRY STUDY 2000 - SCSBDA http://www.sbtdc.org/research/restaurant.pdf ---------------------------------------------------------------- PROJECTIONS 2003 - GROUP I – COMMERCIAL RESTAURANT SERVICES1 EATING PLACES 2003 Projected F&D Sales (in thousands of dollars) Full service restaurants $153,164,149 Limited-service (fast-food) restaurants $120,873,894 Commercial cafeterias $1,922,012 Social caterers $4,129,862 Snack and nonalcoholic beverage bars $16,914,224 TOTAL EATING PLACES $297,004,141 Restaurant Industry Food-and-Drink Sales Projections Through 2003 http://www.restaurant.org/research/forecast_sales.cfm =========================================== CONSUMER TRENDS =========================================== This from Ethnic Cuisines II "The Association's study, Ethnic Cuisines II, looks at a myriad of cuisines and international foods. The most popular cuisines are Mexican, Italian and Cantonese-Chinese… 97 percent of the respondents to the survey are aware of these foods, " …traditional ethnic cuisines …such as French, German and Scandinavian are among the more recognized cuisines. Between 71 and 87 percent of adults are familiar with these cuisines. … they are starting to be superceded as other cuisines become more accessible and apparent. … Cajun/Creole, Indian, Thai and Vietnamese are grabbing the attention of American diners. Both Thai and Vietnamese cuisines .. with 68 percent of American adults aware of them…. Awareness of Cajun/Creole and Indian cuisines increased to 86 and 74 percent respectively." Non-Traditional Ethnic Cuisines Gain in Popularity August 24, 2000 http://www.restaurant.org/pressroom/pressrelease.cfm?ID=126 OTHER ARTICLES CITING THE ABOVE STUDY -------------------- Generations X and Y Drive Surge in Ethnic Cuisine http://www.restaurant.org/pressroom/pressrelease.cfm?ID=125 -------------------------------- International Cuisine Reaches America's Main Street http://www.restaurant.org/pressroom/pressrelease.cfm?ID=124 -------------------------------- A Cultural Melting Pot Restaurants USA, May 2000 http://www.restaurant.org/research/magarticle.cfm?ArticleID=398 --------------------------------- "The restaurant association also said diners most familiar with ethnic food are young urban professionals and those least likely to be interested in it are so-called social diners who are not as picky about the restaurant choice and convenience diners who prefer economy when eating out, the survey said." USA Restaurants Serving Up More Ethnic Fare August 14, 2000 http://www.spcnetwork.com/mii/2000/000830.htm OTHER RESEARCH ---------------------------------------- "More than 90% of consumers were familiar with or had tried these [Italian, Mexican or Chinese] foods, with about half eating them frequently." "Not long ago, food from Southeast Asia would have been grouped under the "Oriental" label. Today, consumers are seeking foods from individual countries--Japan, Korea, Malaysia, Thailand or Vietnam. Simply defining a meal as Chinese is not specific enough, as styles of Chinese have grown to include Shanghai (i.e., cabbage and pork), Cantonese (i.e., seafood and fresh vegetables), Szechwan and Hunan." Crossing the Borders Consumer palates adhere to no boundaries in their quest for variety. http://www.preparedfoods.com/archives/2001/2001_2/0201bnef.htm --------------------------------------------------- Which cuisines most frequently grace the dinner table? Diners report that they sample the following cuisines most frequently: Chinese 69% Italian 55% Mexican 53% Forecasting foodservice: "Hand-held foods will grow in popularity because they are on-the-go foods that meet the needs of consumers' busy lifestyles. Grazing foods and smaller portions - tapas, bento or banchan-style meals - will also continue to appeal to consumers…. "One-dish, or bowl, meals will become more popular because they're tasty, convenient and economical. Bowl meals have emerged as trendy items in many restaurants and other foodservice establishments, and will continue to grow in popularity. Bowl meals are the fast foods of Asia…" Flavor Trends: Ethnic and Fusion Cuisines http://www.foodproductdesign.com/archive/2000/0500fa5.html --------------------------------------------------- Trends Heating Up • Breakfast sandwiches • Chicken sandwiches • Chinese/Asian entrees • Fried-chicken entrees • Fried vegetables • Steak sandwiches In Vogue: What’s Hot in the Restaurant Industry Restaurants USA, May 2002 http://www.restaurant.org/rusa/magArticle.cfm?ArticleID=768 ----------------------------- Food & Wine Magazine And America Online 'Food in America' Survey Reveals What Americans Really Think About Food; Tuesday July 02, 2002 ETHNIC FOOD Favorite ethnic food? Italian (72%) ranked as the favorite, beating out Chinese (19%), Indian (5%) and French (4%). The cuisine respondents would be least likely to try is Ethiopian (54%). Food & Wine Magazine And America Online 'Food in America' Survey http://www.foodservice.com/news_homepage_expandtitle_fromhome.cfm?passid=3425 =========================================== TAKE OUT STATISTICS =========================================== Americans are choosing takeout dinners 61 percent more frequently than they were just 10 years ago. Over three quarters (78%) of U.S. households order at least one takeout or delivery in a typical month. 51 percent of all restaurant visits were takeouts - up 5 percent since 1990. Takeout sales totaled $126 million in 1997 and are projected to grow to $195 million by 2007.14 RESTAURANT INDUSTRY STUDY 2000 - SCSBDA http://www.sbtdc.org/research/restaurant.pdf --------------------------------- Tracking Takeout Takeout Foods reveals that more than three-quarters of U.S. households (78 percent) make at least one carryout or delivery purchase in a typical month. Daily Users… account for only 21 percent of all adults who purchase takeout, yet they are responsible for a whopping 51 percent of takeout occasions. fast-food restaurants account for the majority of takeout occasions. …When daypart is taken into consideration, fast food is especially dominant from 11 a.m. to 4 p.m., but deli, bagel and donut shops capture a significant share of the market before 11 a.m. During the evening hours after 4 p.m., other players — such as carryout places and fullservice restaurants — become more competitive. Tracking Takeout Restaurants USA, June/July 1998 http://www.restaurant.org/research/magarticle.cfm?ArticleID=303 ------------------------------------- Overall, 22 percent of adults indicated they are ordering more takeout items than they did two years ago. …more than one-third of adults age 18-24, and 31 percent of those aged 25-34 said they are ordering more takeout According to the National Restaurant Association's Tableservice Trends 2000, the trend is particularly evident among casual-dining establishments with average check sizes between $8 and $24.99. Among those establishments, which largely have been traditionally sit-down restaurants, 57 percent of operators indicate that their customers are ordering more takeout food than they were two years ago. Takeout is Tops for Busy Americans http://www.restaurant.org/pressroom/pressrelease.cfm?ID=121 =========================================== GENERAL RESTAURANT INDUSTRY STATISTICS =========================================== 2003 Restaurant Industry Forecast: Executive Summary http://www.restaurant.org/pdfs/research/2003_forecast_execsummary.pdf Order full 2003 Restaurant Industry Forecast here: http://www.restaurant.org/research/forecast_sales.cfm VARIOUS NRA INDUSTRY REPORTS – ORDER HERE https://www.restaurant.org/store/showprod.cfm?&DID=12&DID=12&CATID=49&ObjectGroup_ID=251 FAQ RESTAURANT STATISTICS http://www.mhef.org/pdfs/industry_info8.pdf So Rick1, that should be everything you need. If for any reason you have any questions about what I've given you, or if any of the links don't work, please feel free to ask me for a clarification. I'll be happy to come back and clear things up for you. And then, if you’re all set, I think I'm going to order up some Chinese Take Out for dinner. For some reason I'm having a craving …. -K~ search terms: restaurant industry statistics Chinese restaurants statistics Ethnic restaurant statistics *also searched for reports by name







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